So, you want to do a pop-up market?
As a small business without a brick-and-mortar store or strong online presence, pop-up markets are a great opportunity to showcase your product, test market interest, network, and make some money. Time to take your show on the road.
There’s a lot of work that goes into preparing for a pop-up event. During my first holiday season, I did over ten pop-up events from July to December. Here are my top tips for having a kick-ass pop event.
1- GET THE WORD OUT!
Tell your friends, families, classmates.. heck, tell your local Amazon delivery person- they see you every day anyway lol. Do not leave it solely up to the event organizers to promote your business.
2-ARRANGE YOUR TABLESCAPE IN ADVANCE.
How are going to present your items to the public? Where do you want your signage to go, what’s your color scheme, make sure your table cloth is at least 6ft.
3-SHOW ME THE MONEY
Bring small bill change, singles, fives, and tens. Make sure your POS system is working, printout your QR codes for CashApp and Venmo (make sure they scan)
4-PRICE, PRICE BABY
Know your prices, and make sure your assistant knows the prices too. Print out and laminate your price sheets.
Ah, ha, ha, ha stayin alive during an event can be more important than your product! Be energetic, and alert, no one wants to shop your table if your head is in your phone, or you seem uninterested.
When you have some downtime in between sales, take a walk around and mingle with other vendors. Promote your business with other like-minded people. These people are your next customers or business partners. Take pictures to share on social media. Enjoy your experience.
*Bonus- Bring water and snacks, often a pop-up event can be six-plus hours